Video content marketing or Video marketing has seen a vast rise in recent years.
In fact, there are many professional agencies that are fully dedicated to making excellent videos that help their clients to achieve specific goals for their business/marketing.
But have you wondered, what makes video marketing so important?
Well, rather than going on, and trying to convince you about its many benefits, I would love to share with you some hard data that endows them.
Ready to discover some interesting facts about video content marketing and watch some thrilling examples? Let’s get started!
Video Marketing Importance!
Let’s jump directly into what makes video marketing so essential. Here are some cool facts about video marketing:
Help to reduce information:
In general, it is said that a minute of video correlates to 1.8 million written words.
I know that sounds absurd, but it’s actually true!
For that reason, the content shown through videos is much more efficient than blogs, for example.
It’s the mixture of audio and video that makes it more leisurely to convey a lot of information in a short span of time.
Just think how much time it will take to write 1.8 million words, and how much time it will require to read such a bunch of text.
In that manner, videos are much more effective and efficient, which clearly echoes the importance of video marketing.
Enhance information retention:
As we discussed in the previous point, it is confirmed that video content permits everyone to retain 90-95% of the information contained in them.
Videos are highly attractive and impressive, which provokes users to pay attention to what is being shown and helps in its retention.
If you want your service or product to stay in the target audience’s minds, it would undoubtedly be a good idea to give video marketing a shot.
Huge Reach:
In recent years, video marketing has risen as one of the most popular online formats for companies to attain their customers.
According to a report video content marketing boosts an audience reach of more than 90% around the world.
It is because audiences prefer watching videos on any topic rather than reading a long-written post containing the same information.
It all points down to a single point that video content is more efficient.
Increase viewers:
Unless you are living in the jungle under a big rock without communication with the modern world and the internet (If you are reading this post, I hope you aren’t) you have probably seen at least one viral video or two.
But have you ever seen a viral infographic? or a viral blog post?
The reason you have not seen a viral blog post or a big piece of written text is that videos are a lot more entertaining, eye-catching, and thus more likely to be shared.
In fact, video content uploaded to digital platform get 1200% more shares than text and image content concurrently!
Educate target audience:
Educational video is an excellent way to gain valuable information quickly. Moreover, this type of video encourages learning, retention, boosts comprehension, and is shared easily through social media channels like YouTube, Facebook Instagram, etc.
It’s no surprise, that as much as 96% of the audience looks for videos to learn more about a product or service.
As the world is getting digital so are the people, searching for accurate answers to their problems, it is a great idea to have some videos to provide them with the information they are looking for.
Believe me, they won’t forget you soon, and you will create a powerful connection with them.
Provoke decisions to purchase:
Video marketing is eventually all about helping brands or businesses to achieve certain goals.
One of the most popular goals is to increase revenue, and sales, unsurprisingly videos are the ideal tool for that.
These video contents are so effective that 8 out of 10 viewers have purchased after watching a video.
This clearly shows what an important role video plays in the audience’s decision-making approach.
Boost marketing, sales, and revenue:
If you are looking for more proof of the importance of video marketing, I certainly have something for you.
Uploading a video of your product or services on your website landing page can increase your conversion rate by at least 85%.
By helping spectators understand your service or product better, you can build confidence at the crucial stages of the buyer’s journey.
This way, you can easily persuade them to take action and transform them into potential buyers.
Everyone love video:
As I have mentioned before the immense reach that video marketing has, and that’s because 80% of Internet users watch videos every month, and 55% of them do so per day.
Everyone enjoys watching videos because they are amusing and do not require much effort to be understood.
Video marketing also aids in your SEO efforts as well. Yes, you have read that right!
Locating good and effective ways to enhance your rankings in the SERPs can be tough, but it gets easier when you take advantage of the content liking by the search engines.
According to a report 65% of all searches on google include video results.
So it means Google loves videos as much as humans do.
Some Examples of Video content!
Testimonial Videos
Typography Videos